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a new millennium's lost dream
professional fashion campaign workshop with polimoda, cueva & rumor.
2025

cueva is a mexico city-based brand with an experimental and sustainable approach to womenswear. rumor is the showroom & concept store.
as part of a fashion workshop powered by the brands and polimoda, i contributed to the creative direction of the campaign. co-developed the moodboard that defined all the visual language, and worked on the set design, photoshoot, and styling.

a new millennium's lost dream explores youth and nostalgia in a digital future.
main buyer personas include women and queer people ages 25 through 35, people who build their unique identity and find community in the digital world.

references & moodboard

collection

floor plans

ai generated visualizers

alexander mcqueen voss s/s 01

double s-curve, anish kapoor

alexander mcqueen a/w 95-96 detail

alexander mcqueen a/w 95-96

alexander mcqueen voss s/s 01

mirror maze, es devlin

gucci garden archetypes

frame series work no. 2, meta drcar

loewe s/s 23 detail

isolation, fabian knecht

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Hannah León